Reebok

In 2019, while working at Deutsch, Reebok tasked Roger and his team with solving its biggest brand issue—creating a flexible visual system that condenses its disparate branding applications across global markets. After years of allowing local markets to run wild, Reebok needed to tighten the reigns.

After a rigorous journey, they created the "cross-cut" framing device, delivering maximum brand impact while allowing generous space for content along with establishing user rules for the house typeface. This all came together across multiple global 360 campaigns for the Reebok Zig Kinetica, and Nano X.

DD: Joana Durkalec / Designer: Laura Chang